iotty design

Enroll Today.
Earn Trade Discounts.
Pre-Order Starter Packs.

Claim a founding slot

Founding spots limited

iotty 1-gang · white glass smart switch, backlit on a plaster walliotty 1-gang · black glass smart switch, backlit on a plaster walliotty 2-gang · white glass smart switch, backlit on a plaster walliotty 2-gang · black glass smart switch, backlit on a plaster walliotty 3-gang · white glass smart switch, backlit on a plaster walliotty 3-gang · black glass smart switch, backlit on a plaster walliotty 4-gang · white glass smart switch, backlit on a plaster walliotty 4-gang · black glass smart switch, backlit on a plaster wall
1-gang · white glass · backlit touch 1 / 8

Luxury isn't plastic.
It's artisanal Italian glass.
Now, that's a smart switch.

Alexa · Google Home · Siri Shortcuts · SmartThings — UL #E527071 & TUV · no hub · 2.4GHz Wi-Fi

We're excited to work with

  • Designers
  • Electricians
  • Custom Integrators
  • IT Professionals
  • Builders
  • Remodelers

How it works

01

Apply

5 minutes. Business name, trade, license or EIN. No fees, no minimums.

02

Approved in a day

A real person reviews and calls you within 48 hours. Founding slot locked.

03

Demo kit ships

Half price, first switch free. Install it in your own place this weekend.

04

You’re on the map

Directory listing live. Order per-project at your tier price, forever.

Pre-order starter packs

Walk in with product in hand.

Starter

$500

list value

  • 1× 4-gang
  • 1× 2-gang
  • 2× 1-gang
  • 1× dimmer module

One statement piece plus single switches for the hallway and the closet.

Pre-order the Starter

Builder

$1,000

list value

  • 2× 4-gang
  • 2× 2-gang
  • 3× 1-gang
  • 1× dimmer module

A real assortment across every room size — the pack most partners reorder first.

Pre-order the Builder

Showcase

$1,800

list value

  • 3× 4-gang
  • 2× 3-gang
  • 3× 2-gang
  • 4× 1-gang
  • 2× dimmer modules

A full showroom wall — every configuration, ready to demo on day one.

Pre-order the Showcase

Priced at your tier — Trade partners get order-size pricing, Founding and Elite partners lock a flat rate. See tiers & pricing.

Partner economics

Same 15 minutes of labor. Four times the ticket.

ProductMSRPFounding cost −25%Your margin
1-gang$90$67.50+$22.50
2-gang$130$97.50+$32.50
3-gang$165$123.75+$41.25
4-gang$200$150.00+$50.00
Dimmer module$27$20.25+$6.75

Bill at MSRP inside the job — or bundle it into the quote — and a single 2-gang box clears $45.50 before labor, on the same wire time as a $25 commodity switch.

A modest reno with six gangs of iotty is $250+ of product margin you're currently leaving on the truck — before the upsell does what upsells do for the rest of the invoice.

Dimming is added per-switch with the $27 module — quote it on every dimmable circuit.

Three tiers

Free to join. Priced like a trade brand should be.

Trade

15–25%

off MSRP

By order size — no minimum

  • Orders under $500 15%
  • $500 – $1,000 20%
  • Orders over $1,000 25%
  • Directory listing
  • Priority email support
  • Logo & asset kit
  • Demo kit at 50% off

Pro

25%

off MSRP

Approved application — no minimum

  • Featured directory listing
  • Priority phone line
  • Early access to new products
  • Co-branded collateral

Founding partners start here — locked 12 months, no volume requirement.

Elite

35%

off MSRP

Approved application — no minimum

  • Priority lead routing
  • Dedicated rep · Net 30 terms
  • Roadmap input
  • Co-op marketing & case studies

Founding round · National

Fifty slots. One per company. Own your metro on the map.

Apply in 5 minutes — founding spots limited